Research Article
[Retracted] Evaluation Model and Decision Analysis of Digital Firms Ranked in Forbes’ Top Companies
Table 4
Efficiency scores of the digital firms.
| Industry | Company | Profitability efficiency | Marketability efficiency | Overall efficiency |
| Broadcasting and cable | Altice | 1.000 | 0.088 | 0.088 | Dish | 1.000 | 0.055 | 0.055 | Disney | 1.000 | 0.017 | 0.017 |
| Business and personal services | ADP | 0.873 | 0.102 | 0.089 | BKNG | 1.000 | 0.887 | 0.887 | DXC | 0.728 | 0.095 | 0.069 | Canon | 1.000 | 0.019 | 0.019 |
| Communications equipment | Cisco | 1.000 | 0.021 | 0.021 | Corning | 0.860 | 0.065 | 0.056 | Nokia | 1.000 | 0.009 | 0.009 |
| Computer hardware | Apple | 0.964 | 0.031 | 0.030 | Dell | 1.000 | 0.006 | 0.006 | Fujitsu | 1.000 | 0.011 | 0.011 | HP | 0.995 | 0.005 | 0.005 |
| Computer services | Accenture | 0.893 | 0.034 | 0.031 | Cognizant | 1.000 | 0.137 | 0.137 | IBM | 0.841 | 0.023 | 0.019 | Infosys | 0.842 | 0.088 | 0.074 | NetEase | 1.000 | 0.049 | 0.049 |
| Electronics | Kyocera | 0.874 | 0.082 | 0.072 |
| Internet and catalog retail | Amazon | 0.903 | 0.058 | 0.053 | eBay | 1.000 | 0.208 | 0.208 | Netflix | 0.940 | 0.027 | 0.026 |
| Recreational products | Nintendo | 1.000 | 0.006 | 0.006 |
| Semiconductors | AMAT | 0.930 | 0.050 | 0.046 | Analog | 1.000 | 0.427 | 0.427 | ASML | 1.000 | 0.161 | 0.161 | Intel | 1.000 | 0.017 | 0.017 | Lam | 0.893 | 0.255 | 0.228 | Micron | 1.000 | 0.038 | 0.038 | NVidia | 0.938 | 0.152 | 0.143 | Qualcomm | 1.000 | 0.106 | 0.106 | Texas | 1.000 | 0.067 | 0.067 | TSMC | 1.000 | 0.043 | 0.043 |
| Software and programming | GE | 1.000 | 0.004 | 0.004 | Adobe | 1.000 | 0.782 | 0.782 | Fiserv | 1.000 | 0.110 | 0.110 | Microsoft | 1.000 | 0.034 | 0.034 | Oracle | 1.000 | 0.646 | 0.646 |
| Telecommunication services | AMXL | 0.896 | 0.017 | 0.016 | AT&T | 1.000 | 0.009 | 0.009 | CHA | 0.974 | 0.026 | 0.025 | CHU | 1.000 | 0.010 | 0.010 | Deutsche | 1.000 | 0.004 | 0.004 | Orange | 0.985 | 0.024 | 0.023 | Rogers | 0.991 | 0.256 | 0.254 | SK | 1.000 | 0.029 | 0.029 | Verizon | 1.000 | 0.009 | 0.009 | Vodafone | 1.000 | 1.000 | 1.000 |
|
|