Research Article
An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction
| | Structural variables | Observed variables |
| | Public expectations | Overall expectation of ICH digital display service () | | Expectation of ICH new media communication service () | | Expectation of ICH venue digital display service () |
| | Service perception | Perception of f ICH new media communication service () | | Perception of ICH venue multimedia service () | | Perception of ICH venue human-machine interaction service () |
| | Public satisfaction () | Overall satisfaction with ICH digital display service () | | Overall satisfaction with ICH new media communication () | | Overall satisfaction with ICH venue digital display () |
| | Public trust | Complaints () | | Public reuse of ICH digitization service () | | Public recommendation of ICH digitization service () |
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