Research Article
An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction
Table 11
Estimates of standardization effect.
| | | Public expectations | Service perception | Public satisfaction | Public trust |
| | Service perception (total effect) | 0.637 | 0.000 | 0.000 | 0.000 | | (Direct effect) | 0.637 | 0.000 | 0.000 | 0.000 | | (Indirect effect) | 0.000 | 0.000 | 0.000 | 0.000 | | Public satisfaction (total effect) | 0.753 | 0.717 | 0.000 | 0.000 | | (Direct effect) | 0.302 | 0.000 | 0.000 | 0.000 | | (Indirect effect) | 0.451 | 0.000 | 0.000 | 0.000 | | Public trust (total effect) | 0.589 | 0.565 | 0.790 | 0.000 | | (Direct effect) | 0.000 | 0.000 | 0.790 | 0.000 | | (Indirect effect) | 0.589 | 0.565 | 0.000 | 0.000 |
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