An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction

Table 12

Estimates of standardized total effect.

	Public expectations	Service perception	Public satisfaction	Public trust
y1	0.521	0.828	0.000	0.000
y2	0.560	0.889	0.000	0.000
y3	0.545	0.881	0.000	0.000
y4	0.556	0.533	0.739	0.000
y5	0.585	0.562	0.791	0.000
y6	0.648	0.622	0.869	0.000
y7	−0.121	−0.117	−0.163	−0.211
y8	0.545	0.523	0.732	0.931
y9	0.516	0.495	0.692	0.882
x1	0.771	0.000	0.000	0.000
x2	0.629	0.000	0.000	0.000
x3	0.781	0.000	0.000	0.000