An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction

Table 2

Key aspects of audience satisfaction with ICH display design.

Serial number	Name
1	Favorability and intelligibility of the subject
2	Representativeness of craftsmanship
3	Rationality of the visiting route
4	Creation of atmosphere (sound and light)
5	Instructions for texts and images
6	Communication between artisans and audience
7	Space design
8	Audience engagement
9	Construction of relevant cultural scenes
10	Purchase of souvenirs
11	Relevance to life
12	Combination of high technology such as Internet and virtual reality
13	Entertaining design
14	Rest facilities for audience
15	ICH video introduction
16	Quality of display service