An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction

Table 3

Statistical estimates of path coefficients.

	Nonstandardized path coefficients	S.E.	C.R.		Label	Standardized path coefficients
fwgz←gzqw	0.711	0.089	7.887		par_9	0.642
gzmy←fwgz	0.647	0.071	9.997		par_10	0.728
gzmy←gzqw	0.281	0.059	4.209		par_11	0.289
gzxr←gzmy	1.129	0.089	11.502		par_12	0.791
y1←fwgz	1.000					0.856
y2←fwgz	0.899	0.049	17.494		par_1	0.891
y3←fwgz	1.005	0.061	17.098		par_2	0.802
x3←gzqw	0.971	0.089	10.611		par_3	0.799
x2←gzqw	0.667	0.080	9.037		par_4	0.611
x1←gzqw	1.000					0.776
y4←gzmy	1.000					0.751
y5←gzmy	1.079	0.079	12.989		par_5	0.799
y6←gzmy	1.139	0.078	13.798		par_6	0.873
y7←gzxr	−0.108	0.040	−3.087		par_7	−0.198
y8←gzxr	1.000					0.947
y9←gzxr	0.941	0.061	17.571		par_8	0.895

Note: significance at the level of 0.01; S.E. and C.R. represent standard error and Cronbach’s alpha, respectively.