An Empirical Study on the Digital Display Design of Intangible Cultural Heritages Based on Audience Satisfaction

Table 9

Final estimates of path coefficients.

	Nonstandardized path coefficients	S.E.	C.R.		Label	Standardized path coefficients
fwgz←gzqw	0.692	0.089	7.856		par_9	0.637
gzmy←fwgz	0.631	0.059	10.011		par_10	0.721
gzmy←gzqw	0.291	0.058	4.741		par_11	0.302
gzxr←gzmy	1.152	0.101	11.554		par_12	0.789
y1←fwgz	1.000					0.828
y2←fwgz	0.932	0.061	17.542		par_1	0.889
y3←fwgz	1.034	0.071	17.095		par_2	0.881
x3←gzqw	0.972	0.098	10.547		par_3	0.781
x2←gzqw	0.687	0.081	9.121		par_4	0.629
x1←gzqw	1.000					0.771
y4←gzmy	1.000					0.739
y5←gzmy	1.071	0.089	12.823		par_5	0.791
y6←gzmy	1.162	0.091	13.771		par_6	0.858
y7←gzxr	−0.119	0.042	−3.131	0.002	par_7	−0.211
y8←gzxr	1.000					0.931
y9←gzxr	0.941	0.061	17.590		par_8	0.882

Note: significance at the level of 0.01.