Research Article

The Relationship between Big Data Analytic-Artificial Intelligence and Environmental Performance: A Moderated Mediated Model of Green Supply Chain Collaboration (GSCC) and Top Management Commitment (TMC)

Table 8

Testing for moderated mediation: top management commitment moderates the direct and indirect relationship between BDA-AI and environmental performance (PROCESS model = 59, CI = 95%).

Bootstrapped CI 95%
BSEtLLCILLCIR2

Model 1: Mediator variable modelOutcome: green supply chain collaboration
Big data analytic-artificial intelligence0.1200.0244.911≤0.0010.1030.2090.806
Top management commitment0.7990.02130.228≤0.0010.8020.913
Big data analytic-artificial intelligence X top management commitment (interaction)0.0170.0191.9950.0120.0880.141
Co: education−0.0190.020−1.2210.173−0.0710.052
Co: firm size−0.0090.010−0.0970.863−0.0260.025
Co: firm age0.0220.0112.0030.0270.0100.062
Co: tenure−0.0080.015−0.5010.707−0.0640.018

The conditional direct effect of BDA-AI on GSCC
Top management commitment (-1SD)0.0610.0991.612≤0.0010.0940.180
Top management commitment (+1SD)0.1940.0443.272≤0.0010.1810.303

Model 2: Dependent variable model dependent: environmental performance
Big data analytic-artificial intelligence0.2210.0514.642≤0.0010.1270.3180.228
Green supply chain collaboration0.1130.0423.928≤0.0010.2010.494
Top management commitment0.1950.0822.5310.0120.1340.312
Big data analytic-artificial intelligence X top management commitment (Interaction)0.0780.0322.2440.0280.1030.152
Green supply chain collaboration X top management commitment (Interaction)0.0590.0370.7260.311−0.0640.125
Co: education−0.028−0.033−1.0100.355−0.0920.0
Co: firm size−0.0410.022−1.4920.119−0.0880.010
Co: firm age0.0190.0140.6990.436−0.0240.049
Co: tenure0.0210.032−0.5910.493−0.1140.088

The conditional direct effect of BDA-AI on environmental performance
Top management commitment (-1SD)0.0890.0581.6110.0230.0940.144
Top management commitment (+1SD)0.3110.0694.649≤0.0010.2920.466

Note: n = 402; B = unstandardized regression coefficients; bootstrapping resample size = 5000; LLCI = confidence interval (lower level); ULCI = confidence interval (upper level).