The Most Effective Functioning of Competitive Supply Chain Pricing Based on Social Responsibility Dimensions: A Case Study of Oil Products of Knowledge-Based Companies
Table 4
Components of functioning of competitive supply chain pricing, (source: author).
Functioning of competitive supply chain pricing
Definitions
Functioning of competitive supply chain pricing based on competitors
In many markets, supply chain pricing will be based on competitors' prices. Companies continuously evaluate their competitors' pricing process to achieve supply chain channels that, while reducing costs, provide competitive advantages in the market for them. In other words, it is a kind of evaluation that compares the products that can be offered with the consequences of other competitors so that the customers of the target market feel more favorable about the value of the product purchased. Usually, pricing close to competitors' prices can be a reliable strategy to retain customers [62]
Functioning of competitive supply chain pricing based on operations
The functioning of competitive supply chain pricing based on operations is a method that aims to optimize production capacity to achieve operational efficiency or to match the supply and demand of the competitive supply chain through various prices. In some cases, prices may be adjusted to the supply market and may be determined based on operational strategies [64]
Functioning of competitive supply chain pricing based on customer value
The functioning of competitive supply chain pricing based on value is a method in which a company seeks to balance market value with the mental weight of its customers. The purpose of competitive supply chain pricing is to strengthen the company’s overall positioning strategy in customers' minds in terms of image and quality of products [65]