Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern

Table 2

Variable index design.

Symbol	Description
	Discounted price per product in the off-invoice model
	Discount treatment fee per unit in the unsold treatment model
	The product price
	The product quantity
	The practical function of a product
	The taste function of a product
	The manufacturer’s per unit marginal cost of product
	The minimum value of the weight of the practical function of a product
	The highest retail price of a product in the market
	The nonessential demand function
	Manufacturer’s profit function
	The coefficients of the product price
	The coefficients of the product price